Eurocross opts for new image

New name, company logo and style strengthen identity

Eurocross has developed into a professional, committed and decisive emergency organisation during the past 26 years. As one of the largest emergency centres in the Netherlands, Eurocross occupies a prominent position within it field of work. The number of clients is steadily increasing. And Eurocross has firmly established itself in all of the segments concerned with providing assistance (medical, mobility and personal emergency service).

New name
In order to emphasise this development, Eurocross International changed its name at the end of 2008 to Eurocross Assistance. To emphasise even more in which field the company operates and excels. A new company logo and style were also developed in addition to the name.

New company logo, new style
The new company logo consists of a strong logotype that can be effectively used on its own or subtly alongside the client’s company logo. The cross is the international sign for aid and radiates a natural sense of authority and trust. Due to the design, the cross not only symbolises the medical assistance that Eurocross provides, but it also represents its services in the sphere of mobility. The colour orange was chosen because this colour has a warning function that suits the field of assistance. It is also a warm colour that stands for the manner in which Eurocross provides assistance. The colour also distinguishes Eurocross from its co-emergency centres. Combined with a new style,Eurocross hopes to promote its identity in a clear and contemporary fashion.